Its a glossy liquid formula but its none sticky, as you can tell by the swatch its waayyyyy pigmented and a very unique product in my eyes its a lip stain liquified to put it simple. This is in the shade 'stay pink pout' and by the swatch its a very bright barbie girly pink I love it!
It is very true to colour and comes of pigmented and bright on the lips. I have to say the staying power of this product on my lips was amazing! and I will hopefully be purchasing more.